If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! As that has happened, this thing has come along called audio. Join America's favorite . We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. I know. All I say to them is, This is no longer an experimental bucket of marketing. The Ron Burgundy Podcast. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. I feel like its still a thriving business. Sure we are. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. I struggle to see something broken with this. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. That definitely helps, so we jumped in. Were a very good partner with creators. Yeah. This is the org chart question now. Oddly, no. Radio and podcasting have very different constraints. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. The longer answer is, were in an odd economy. No. He only came on here to pitch the app. And everything in between. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. I just dont see it fixing anything thats broken. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. The Ron Burgundy Podcast. A third of all the media we consume is just audio. So he had a similar trajectory, and hes a wonderful guy. We try to organize them into slates that have EPs and producers on top of them. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. Its a massive amount of the stuff we take in and that we call the media. His last remarks drew laughter and claps from co-workers. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. I think its really cool. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. Ron hires a new co-host. Youve never bought downloads to run game ads? Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. They want to do a really good job. No. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. Like I told you, we all have the same problems. It thrives when it is a widely distributed medium. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. Yeah. The medium. Its back to the org chart a little bit with this. Then, up and coming Tim Heidecker joins him. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. Its not that theyre bad people. I think its high attentiveness at scale with partners that weve been able to maintain so far. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. You should subscribe to it. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. Thats a super good question. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. He also co-owns a company with us called The Black Effect, that he 51 percent owns. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. Be a startup, or is it something that you did? Are you saying, Its actually billions of podcast impressions? It was like, The optimal video is this length, and you have to open with this thing and close it with that.. See omnystudio.com/listener for privacy information. The culture is not preserved; the nimbleness is not preserved. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Subscribe to our daily newsletter! I know you do. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. I mean, aside from the iHeartPodcasts app, obviously. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. I make content. We tell stories through human conversation, more than anything else. It comprises broadcast radio, live events, and a few other things. Why is that? There is always something new happening. One is called the multi-platform group. How did the NFT thing go? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. There is a product lead; Uta Knablein is our chief product officer. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Im open to video. The Ron Burgundy podcast is back for season two, starting August 8th! No Longer So. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. Fast, cheap, and good. He was like, I believe in this medium. You can feel however you want about it, but we all did it. Do you think that youre moving the high-margin dollars into the longer tail? I have not mastered this, by the way. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. I dont predict what we might get. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. You should start one. The Ron Burgundy Podcast is back! See omnystudio.com/listener for privacy information. Thats actually a podcast we make together thats actually awesome. People are stupid enough to complain about the ads. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. Maybe one day you will, but not today. Yes, we do that all the time. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. The problem it was solving, the price point was undeniable, it made perfect sense to me. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. The second thing we do is spend a lot of time focusing on every show that we have on our network. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. Ron Burgundy! I hate to answer it so vaguely. He also co-owns a company with us. Sometimes these restructures are a little bit fake. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. Are you doing that math? Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. We ran a third-party research study two years ago with WARC. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. Go make good decisions and follow Decoder on TikTok. Ill go from the more obvious down to the less obvious. On the other side of the business, you own the distribution. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. One is really good companion content to a lot of the shows theyre making for Netflix. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. Thats what were trying to true up. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. This is like a $1,000 CPM host-read ad right here. Heres a funny anecdote. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. Ill answer it this way. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. One was just investment. This year, were all talking about YouTube and video podcasts. This is a must-buy bucket of marketing. Aren't. Real. This is the only room where you can say that and people perk up. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . Are you open to video? I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. I can talk about sexuality or about what trends I do or dont like. Thanks. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. The oldest one, Pierce, is 17. You have to make a lot of decisions. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. It was the only time Ive ever gotten a call from somebody. It was a packed house and a great time. I think its the single thing I am most proud of at the iHeart Podcast Network. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. We tend to think we have to do things sequentially. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. Its a great question, because Ive been on both sides of that. Most of them are like, Facebook wont give us the time of day. Or, the negative reason, theyre covering up bad work. Nothings perfect, but its pretty close to perfect. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Is radio the upsell on podcasting for you? In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. Promote. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. All Rights Reserved, By submitting your email, you agree to our. I can test exclusive or windowed content there. You are describing a mature company. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Abs are sure to get a workout from the contagious humor. Its always collaborative with their approval. Its actually a lot of different things. Does that worry you? Its three guys who are hilarious and fantastic. This thread is archived A podcast from The Verge about big ideas and other problems. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? We are a mass-reach medium. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. These are objective truths. I ask it of everybody. In my opinion, I dont think we would be where we are as an industry otherwise. Thats not really how it works. Charts. Eighty million Americans a week listen to podcasts. Youre saying we have to innovate and push back in it, but its still just promo codes. Its never been any different from day one, and it has made all the difference. It was a smart move on their part to buy a company like HowStuffWorks.com. It makes sense to me.
Gaisano Grand Mall Mission And Vision, Dermalogica Total Eye Care Discontinued, Ascension Travel Nursing, Articles I